got breast milk?People for the Ethical Treatment of animals (PETA) is known for churning out some pretty bizarre ideas but their latest is udder nonsense.

According to PETA “The breast is best!” They’re urging Ben & Jerry’s ice cream to switch from cow’s milk to breast milk, which they claim is healthier and more humane (except for the actual humans of course).

Ben & Jerry’s is refusing to kowtow to them but Peta remains undeterred. They’ve release a new ad campaign in Japan touting breast milk as the best milk (video below).