global warming psaA new global warming PSA is warning people not to “give up” on global warming because if they do, animals will “give up” on life.

The TV spot (video below) shows a chimpanzee hanging itself, a polar bear jumping to its death, & a kangaroo hopping onto some train tracks.

Not surprisingly less-seemly animals aren’t seen doing themselves in, because let’s face it who’d care if a rat laid its head on a mousetrap. Then again as someone who’s eaten kangaroo, this PSA doesn’t exactly have me hopping on the eco-friendly bandwagon anyway.

Maybe if it hit a little closer to home like pointing out how thanks to global warming, bathing suit season is starting earlier & earlier. And in world of ever increasing obesity that’s pretty damn scary.