Memorial Day is supposed to be a time to remember our fallen service members but like most holidays it’s been commercialized, literally. A new trailer for the movie adaptation of the f-i-c-t-i-o-n-a-l hero Thor recommends Americans skip those boring Memorial services and “Spend this Memorial Day weekend with a real hero.” (video bottom) Are they suggesting soldiers aren’t real heroes? I’ve contacted Marvel comics and Viacom, the parent company of Paramount Pictures, to get their side and eagerly await their reply.

Neither company bothered to respond, which besides being horrible customer service, suggests that they have no explanation and they think saying sorry will be taken as an admission of guilt or they simply aren’t sorry.