PriceLine literally threw William Shatner under the bus when they killed off the spokesman for the company earlier this year. Now they’re bringing him back or are they?
The latest Priceline commercial parodies the ending of Point Break, in which FBI agent Johnny Utah (Keanu Reeves) lets Bodhi (Patrick Swayze) surf the ultimate wave instead of arresting him. The other FBI agents comment that they’ll get him when he comes back but Utah ominously replies, “He’s not coming back.” The PriceLine Negotiator has also taken up surfing and has his own pursuer, who wants him to come back. “We’ll see where the waves take me,” the Negotiator tells him.