Dunkin’ Donuts is apologizing on behalf of its franchise in Thailand for their charcoal donut ad campaign, which features a model in blackface with the slogan “Break every rule of deliciousness.”
The donuts have well-received in Thailand where racial stereotypes are often used to sell products like “Black Man” cleaning supplies which has a black butler as its mascot.
“It’s absolutely ridiculous,” said Nadim Salhani, CEO for the franchise. “We’re not allowed to use black to promote our doughnuts? I don’t get it. What’s the big fuss? What if the product was white and I painted someone white, would that be racist? Not everybody in the world is paranoid about racism.”