You may have never seen a single cartoon, but say the words ‘Hello Kitty’ and multitude of merchandise comes to mind. Whether you longed for mom to get you that cute shiny plastic backpack bearing this kitsch cat or dreaded it for fear of school beatings, we’ve all been touched by this little lady (some more than others, check out this Hello Kitty underwear store minus the models).

Now to celebrate Hello Kitty’s 30th anniversary Sanrion is releasing special limited edition products that will allow artists to manipulate this highly guarded trademark for the first time. However, Sanrion issued the following conditions: Hello Kitty must not drink, smoke, be violent, or make any sexual statements; she must always be innocent. 30 years old and still no fun.

Happy Birthday Hello Kitty now blow out those candles.