Absolut Vodka’s latest ad campaign entitled “In An Absolute World” advocates returning the United States border to its pre-Mexican-American War status. After receiving numerous boycott threats of Vin & Spirits issued the following half-hearted apology “As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market, and for that we apologize.”
Can you imagine an Absolut Palestine (read: adios Jews) or an Absolut USSR (read: viva la iron curtain!) or an Absolut Nazi Germany (read: ¡Ay, caramba!). Of course not. But they figured, ‘hey everyone hates Americans and besides those Yanks with their silly freedom of speech will let it slide’ And you know what, they’re right. Americans don’t Jihad over ideas & words. And the only ones who are gonna boycott are the ones who didn’t drink it anyway. In an Absolut World everyone would be as chill as US.