Asher Roth - I Love CollegeIt seems there’s no escaping Asher Roth and his ode to college life (i.e. drinking & women).

Now it’s bad enough I’ve gotta listen to this drivel at the gym, but even as I type it’s playing on the “alternative channel” of Music Choice Television.

I’ll admit “I Love College” is catchy, but so was Vanilla Ice’s “Ice Ice Baby.”

And it’s just so blatant in its pandering. You can see fans’ eyes light up with ever mention of vice. It’s difficult to even call this pep rally music, with lyrics like:

Chug! Chug! Chug! Chug!
Chug! Chug! Chug! Chug!
Freshmen! Freshmen!
Freshmen! Freshmen!

Do something’ crazy! Do somethin’ crazy!
Do something’ crazy! Do somethin’ crazy!
Keg stand! Keg stand!
Keg stand! Keg stand!

MTV is promoting Roth as one of the MCs to watch in 2009 and even went so far as to say “Asher Roth is proof that hip-hop has won” (linkage).

Won?

First of all, I didn’t realize there was a contest going on. But if this is winning, bring it on. One the downfalls of alternative music was that it became derivative of itself. Only when it was no longer mainstream did artists actually have to live up to the name. If Asher Roth really is the “winner” expect a whole host of wannabes to follow him. I predict the death of hip-hop by 2015.

Just in case you’ve haven’t heard this ‘proof’ yet, here it is:

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