Vampire Diaries - blood driveThe Red Cross wants you to “Starve a Vampire. Donate Blood.” The 5 week campaign, which began Aug. 25, targets more than 230 high schools & colleges across the country as part of a promotion for Vampire Diaries, a new series from the CW about two creepy old men vampires who hang out at high schools and try to pick up girls seek eternal love (preview below).

Getting people light-headed may be a great way to increase ratings, but it’s also extremely irresponsible. What happens when these vampires are still hungry?

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