The National Institute for Preventive and Health Education (INPES) has hired Koji Morimoto of Studio 4°C to produce an anti-smoking PSA.

“Attraction” is an interactive story about three friends who find a diamond shaped light that is the key to an underground rave just for smokers. Players use their mouse or webcam to navigate the world, including a comical scene where you must literally shake some sense into your friend who’s starts smoking to fit in.

Watch Attraction (flash) or read the comic version (pdf).

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