Bob’s burgers are so good that customers can’t wait to eat them. They’re even eating the wrapper according to a new ad campaign by the Brazilian fast food chain. The tagline “Não dá pra controlar,” translates to “you can’t control yourself.”
The wrappers, which are out of rice paper, are a triple threat: environmentally friendly, time savers, and they make for a less sloppy burger. The packing was created by NBS and won bronze in the design category at El Ojo Festival.