Obamacare Brosurance

The success of Obamacare is dependent on the young, healthy frat boys!?

The Colorado Consumer Health Initiative (CCHI) and ProgressNow Colorado Education are promoting “Brosurance” as part of their Got Insurance? ad campaign.

The Brobamacare ad features frat boys doing a keg stand with the caption:

Keg stands are crazy. Not having health insurance is crazier. Don’t tap into your beer money to cover those medical bills. We got it cover.

“We were really trying to come up with something fun and creative that would cut through the clutter on social media and create awareness,” CCHI director of strategic engagement Adam Fox told the Los Angeles Times. “We wanted to inject a little bit of humor and have it be fun and have it catch some attention — and sometimes you have to push the envelope a little bit to do that. The idea is really to help those populations realize they have some options.”

Those options include paying upwards of $1,000 for health care that they’re unlike to use or paying a $95 fine, which Congress made unenforceable by liens, forfeiture, or prosecution. Even a frat boy can do that math.

Obamacare sells hosurance to promiscuous women

Obamacare Got Insurance ad campaign