Canada’s Voir Restaurant Guide is celebrating its 18th edition with a very adult ad campaign by Publicis. The advertising agency has a very literal take on food porn, which is the extravagant presentation of decadent food. It serves a substitute for sex according to celebrity chef Anthony Bourdain. Buns, melons, meat as well as less obvious foodstuffs have been prepared in a sexually suggestive manner that gives them the appearance of private parts.
The French tagline reads: “We’re happy to get Quebecers salivating for 18 years.”
Does food porn make you hungry or nauseous?