Karate fighting while skydiving may seem like a good idea but “do not attempt” it warns one of this year’s best commercial disclaimers. This type of fine print can be found in any commercial with even the slightest bit of danger but it takes a special kind of lawyer to add it to virtually impossible scenarios. L7 World presents the worst offenders in its sixth annual list* (self disclaimer: belated).
Previous years:
Top 65 commercial disclaimers (beginning of time – 2011)
Best Commercial Disclaimers of 2012
Best Commercial Disclaimers of 2013
Best Commercial Disclaimers of 2014
Best Commercial Disclaimers of 2015
Best Commercial Disclaimers of 2016:
Johnsonville commercial: Grandmas on scooters race after Johnsonville truck. “Fictionalization. Do not attempt.” Disclaimer is reiterated: “Professional drivers on closed course. Do not attempt.”
Dairy Queen Royal Blizzard commercial: Scientist experiment on the Royal Blizzard with a teleporter, liquid nitrogen and lasers. “Dramatization. Do not attempt.”
Dairy Queen Funnel Cake commercial: Father and son drive bumper car on road. “Professional driver on closed course. Do not attempt.” The disclaimer goes even further and explains it’s scientifically impossible. “Dramatization. Bumper cars do not operate outside carnival ride.”
Scion iA commercial: Car dealership Tube man drives car. “Car dealership Tubeman can’t really drive, so you should never drive in the way depicted.”
Fiat commercial: Derek Zoolander (Ben Stiller) intentionally gets caught by traffic camera to show off his Blue Steel face. “Dramatization. Do not attempt and always obey traffic laws.”
Nissan Rouge commercial: Woman drives car through battle in Rogue One: A Star Wars Story. “Dramatization. Professional driver on closed course. Do not attempt.”
Nissan Rouge commercial: Woman driving a car attempts to outrun a storm cloud. “Professional driver on closed course. Do not attempt.”
Nissan Rouge commercial: Cars battle snowmen. Feature three separate disclaimers, just in case you didn’t realize driving into a snowman is a bad idea. “Fantasy sequence.” “Professional drivers on closed course. Do not attempt.” “Dramatization. Do not attempt. Always drive safely.”
Nissan Rouge commercial: Man drives around city avoiding pop up hazards used in obstacle course. “Professional driver on closed course. Do not attempt.”
Nissan Rouge commercial: Mud gremlins descend from rocky mountain and attack car. “Professional driver. Closed course. Fantasy sequences.” A second disclaimer reiterates: “Dramatization. Do not attempt.”
Nissan GT-R commercial: A man attaches Christmas tree lights to car to quickly take down the tree. “Professional driver. Closed course. Do not attempt to pull or tow anything with this vehicle.”
Subaru Outback commercial: A woman train hops like a hobo. “Do not attempt to ride a freight train.”
Subaru commercial: A family of dogs drive a car. A cat is also seen driving a car. “Dramatization. Profession drive on closed course. Do not attempt. Always secure your pets.”
Volkswagen Beetle Dune Commercial: An armadillo sticks its head out the window of a moving car. “Do not attempt. May be injured by deploying side curtain airbag.”
Audi commercial: Hollywood fight sequence that includes falling through a skylight. “Professional stunt. Do not attempt.”
Letgo commercial: Daughter holds onto her mother getting sucked into a tornado. “Do not attempt.” They apparently mean it when they say let go.
Letgo commercial: Two women ride a scooter with a disco ball obstructing their view. “Professionals on closed course. Do not attempt.”
Letgo commercial: A man tries to save arcade machine during an avalanche. “Do not attempt.”
Farm Heroes Super Saga commercial: A man jumps from a Ferris wheel onto a cartoon plum and bounces into the arms of a woman. “Do not attempt.”
SAP commercial: A man rides motorcycle in store and through glass window. “Professional stunt. Do not attempt.”
SAP commercial: Two women karate fight while skydiving. “Professional stunt. Do not attempt.”
