LG is employing viral marketing to demonstrate the clarity of its new IPS displays. They covered an elevator floor with the displays to look like panels that fall one by one, complete with sound effects. Hidden cameras record the riders jumping out of the way. The campaign tagline is "so real it's scary." Some are ... [Read More]

In the latest episode of the Travel Channel's Making Monsters "Demon Dogs and Hell Hounds," Distortions Unlimited builds interactive animatronic Halloween props powered by Kinect. "This technology is smart," says Ed Edmunds, President of Distortions Unlimited. "It can tell where you're standing. It can answer questions. ... [Read More]

Hostgator is celebrating its 10th anniversary with the biggest sale of the year: 40% off all plans and $5 domain names. The sale is only for today and ends Monday October 22nd at 11:59PM CDT. L7 World has been hosted by Hostgator for almost 3 years, in which time I've rarely ever had a reason to email or call them, ... [Read More]

The universe is not only expanding, it's accelerating because of a mysterious force dubbed dark energy. The prevailing theory is that dark energy density will remain constant and so will expansion. The universe will experience a very slow heat death that will begin in approximately in 1016 (100 trillion) years and end in ... [Read More]

A genealogical study of the Korean Chosun dynasty published in Current Biology found eunuchs lived nearly 20 years longer than their contemporaries and had 130 times more centenarians than the modern male population. "Interestingly, out of the 81 eunuchs, three were centenarians, aged 100, 101, and 109 years," notes the ... [Read More]

I'm Trekkie but a powerful force compelled me to check out Star Wars: Agent of the Empire - Iron Eclipse. What drew me in was the beautiful covers by Stephane Roux. They're reminiscent of the Star Wars movie posters, which feature the protagonists posing in the foreground and the antagonists and action looming over them in ... [Read More]

The People for the Ethical Treatment of Animals (PETA) is expanding its campaign to virtual animals. PETA has released Pokemon: Black and Blue, a parody video game that inverts the tagline "gotta catch 'em all" to "gotta free 'em all!" The player controls abused Pokemon and attack their trainers with moves like group hug ... [Read More]