PETA (People for the Ethical Treatment of Animals) is once again using scantily-clad women to draw attention to animal abuse. The animal rights group has preregistered the domain www.Peta.xxx, a top-level domain intended for adult websites.

“A lot of organizations were gun shy about the triple-x domain, but when PETA saw it we thought this would be triple-extra effective,” says Lindsay Rajt, director of campaigns for PETA.

The website will feature full nudity, but don’t expect to see the birds and the bees. Rajt says it will be erotic, not pornographic. Just enough to entice.

“When people first visit the site, it will be very enticing and once they go just a little bit deeper, that’s when they’ll be confronted with images that we hope will make them stop and think and get them talking and hopefully encourage them to make a lifestyle change to a plant-based diet,” explains Rajt.

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