Axe commercials aren’t known for their wit but its newest ad is head and shoulders above the rest. It stars a pair of disembodied breasts and a head of hair that find themselves separated from more than their bodies. They are interrupted every time they start to make a romantic connection.
When a missed bus finally brings them together, they see each other as they really are. The tagline reads: “Hair. It’s what girls see first.” It goes without saying what guys notice first. In fact, you’re probably still looking at them.
This eerily sweet commercial is fittingly set to “True Love Will Find You In The End” by Daniel Johnston, whose voice cracks with emotion.